More than 980 guests headed to the HAC on Friday for the exhibition industry's biggest award ceremony, the AEO Awards.
With food and drinks provided by caterer Create, guests were entertained by the likes of String Fever and actor Stephen Mangan.
Keeping the awards up to date with current industry trends, guests were also treated to an impressive 3D projection display on the ceiling of the venue.
Winners included companies ranging from Excel London and Reed Exhibitions to Fresh Montgomery and Haymarket Exhibitions.
Laura Biggs, managing director BBC Haymarket Exhibitions said: "We are absolutely delighted to win the AEO award for Best Consumer Show for BBC Gardeners’ World Live and The BBC Good Food Show. It is great to get industry recognition for these fantastic events."
A full list of winners is revealed below:
Outstanding Contribution to the Industry - Neville Buch, chairman at the Tarsus Group
Best Trade Launch Show - Revo Media Partners for Lux Live 2011
Best Consumer Launch Show - Media 10 for the Ideal Home Show at Christmas
Best Tradeshow Exhibition more than 2,000sqm - i2i Events Group for Spring Fair International
Best Tradeshow Exhibition under 2,000sqm - CloserStill Media for Cloud Expo Europe
Best Consumer Exhibition - BBC Haymarket for BBC Gardeners' World Live and the BBC Good Food Show
Best Live Event - Doll for Range Rover Evoque Live UK Tour
Marketing Campaign of the Year - Diversified Business Communications for Lunch! 2011
Organiser of the Year - UBM for CPhi Japan 2011
Venue of the Year - Excel London
Venue Team of the Year - National Exhibition Centre - Team NEC
Service Supplier of the Year - Melville/GES
Stand Design and Build Supplier of the Year - Exhibit3sixty
Production Design of the Year - Solutions2
Unsung Hero - Michelle Bird from DB Schenker
Innovation Awards - Index Group
Sustainability Awards - Fresh Montgomery
Best use of Social Media - Reed Exhibitions for World Travel Market
The Excellence Award - Excel London
Did you go to the AEO Awards? If so, what did you think? Leave us a comment below.
The next industry celebration is the Event Awards on 5 October. To find out who wins make sure you book your place here.
For in-depth features on awards and the event sector then make sure you subscribe to the next issue of Event magazine here.