Evian reveals new Wimbledon campaign

Rachel Bull, 18 June 2012, 10:20am

Evian launches first ball hunt

Evian launches first ball hunt

Evian mineral water is giving tennis fans the chance to win tickets to the Wimbledon Championships in London's first real-time ball hunt.

The Evian ball boy will set clues of his whereabouts every day between 22-25 June on Twitter @evian_uk and on Facebook. Followers can race to find him and if they ‘check in’ to his location they will receive a numbered Evian tennis ball. Each day one Evian ball will be chosen and the winner will receive a pair of exclusive VIP Wimbledon tickets.

Laura Pope, Evian brand manager, said: "The Evian Ball Hunt is just one part of our summer campaign to bring the Evian ‘live young’ spirit and Wimbledon partnership to life.

"In SW19 there will be a ‘live young’ experience for tennis fans in the Wimbledon ticket queue, and inside the grounds we will have an Evian Café and our legendary VIP Live Young Suite."

Fans travelling to the Championships from Wimbledon and Southfields underground stations will be given Evian samples by brand ambassadors. People waiting or camping in the world famous Wimbledon queue will get the chance to enter Evian’s pink shipping container, complete with a ping pong table, umpire, photo competition and strawberry and cream milkshakes.

Inside the Wimbledon grounds, Evian’s Live Young Suite will host celebrities and press. Inside, guests can enjoy games like table tennis and a retro tennis themed photo corner designed to bring out the inner child in everyone.

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