Event in print: November/December

Jeremy King, 13 November 2012, 10:34am

November/December issue of Event

November/December issue of Event

The November/December issue of Event reveals the results of this year's Top 20 Venues poll, the event marketing strategies of brands including PlayStation, Guinness and Cancer Research UK. It also looks at how media agencies are treating the event industry as a significant marketing solution for clients.

Highlights in the November/December issue of Event include:

Brand profile - This month Event interviews John Tasker, head of events for Cancer Research UK about the role events play in raising £350m for the charity.

Top 20 Venues - It has been an interesting year for venues, particularly as many of them hosted some sort of Olympic activity. Find out which ones you voted for as the best 20 event spaces this year

Showcases - This issue looks at the event strategy employed by PlayStation at Paris Games Week; Guinness' transformation of Senate House for Arthur's Day celebrations; a review of Event's 15th birthday party and 20th Century Fox's launch events for Walking with Dinosaurs and EPIC.

Venue profile - Warren Campbell, general manager of 15 Hatfields reveals why the venue is one of the country's most sustainable event spaces. It may have something to do with a goat hair carpet...

Trendwatch - During past 18 months media agencies have started to realise the importance of event offerings in the solutions for clients. As a result a number of media agencies have gone as far as to set up their own event companies. This in-depth report looks at what this means for the event industry.

Brandwatch - Bringing an alcohol brand to life is always a tricky situation, but tequila maker Jose Cuervo reveals how it uses events to build brand advocacy.

Supplier profile - Lyndy Redding, managing director of Absolute Taste talks about feeding the F1 fraternity, Nelson Mandela and providing hospitality for the Olympics and the Queen's Diamond Jubilee celebrations.

To read these features, and for a better understanding of the industry you need to subscribe to the November/December of Event, which is out on 21 November.

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