Swiss House attracts 255,000 visitors during Games

Visitors to the house bought more than 800kg of Swiss Cheese, and drank 12,500 litres of Swiss beer. The house also sold 1,200 kg of Swiss potato dish Rösti.

The house was open from 20 July to 12 August and featured daily open air concerts by Swiss groups and the Bernese Games on 4-5 August.

The permanent attractions were also a hit with visitors, with 3,000 people climbing the ‘Eiger North Face’ climbing wall, and 15,000 visitors exploring the world of Swiss video game design in the Game Lounge.

Nicolas Bideau, head of Presence Switzerland, which organised the house, said: "The house was an extraordinary operation, I believe the Swiss Red Zone will remain in the memory of many. As far as the objectives for the target audience abroad are concerned, we have managed to entertain hundreds of thousands of British and international visitors and we could communicate the lesser-known features of Switzerland."

Switzerland will maintain a presence in London during the Paralympics. Restaurant La Cave – a short walk from Swiss House – will serve as a Swiss fan zone from 30 August to 10 September.

To read more about Swiss House and get a full review of the industry and its role in the Olympic Games make sure you subscribe to The Guide - An Olympic Legacy, which is available at the end of the year.

For all the latest news on Olympic and brand houses, visit our new alternative summer events guide and interactive Olympic Houses map.

Follow @rachelbullevent