Event TV: Inside USA House

Louise Ridley, 17 August 2012, 10:46am

A huge USA flag stood near the entrance to USA House

A huge USA flag stood near the entrance to USA House

USA House in Kensington was only open to USA Olympic athletes and their families, but Event got a rare invitation inside the private house.

Agency Timebased took us inside the Royal College of Art which was transformed into a slick venue for athletes to relax with friends and family away from the bustle of the Olympic village.

The venue - one of the largest Olympic Houses - was split between three levels holding event spaces, offices, a display of Olympic torches, a merchandise shop, outdoor decks branded by Coca-Cola and Budweiser and a central hub with screens and an extensive food and drink offerings.

To see more great videos of Olympic and brand houses, visit our Event TV channel.

To get a full review of the industry and its role in the Olympic Games make sure you subscribe to The Guide - An Olympic Legacy, which is available at the end of the year.

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