Experiential Essays: Betfair
Chantal Bindley, head of events at Betfair, believes the company's hospitality at Cheltenham is a perfect example of how to achieve a deeper level of interaction with its target audience.
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Essays
New experiential marketing firm psLIVE launches
26 April 2013psLIVE brings together seven formerly independent agencies across Europe to form a new experiential marketing outfit.
Experiential Essays: iD Experiential - Ten reasons to sack your agency
13 June 2012Plenty of agencies claim to be experts in the experiential field. Here's how to make sure that yours measures up.
Experiential Essays: Blazinstar Experiential - Integration is key
13 June 2012A new creative model shows how traditional channels can amplify brand experiences.
Experiential Essays: TRO Group - Does experiential fulfil its promise?
13 June 2012Understanding human behaviour is the key to achieving amplification through your event activity.
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Experiential News
Talisker brings rowing machine-powered cinema to London
10 May 2013Talisker Whisky will be hosting the world's first cinema to be powered by rowing machines.
Jack Morton develops Nivea open-air dip experience
09 May 2013Global brand experience agency Jack Morton Worldwide is giving women the chance to take a collective open-air dip in London's Covent Garden this Saturday, 11 May, for skincare brand Nivea.
iD reveals East Village pop-up in Westfield
03 May 2013iD Experiential has launched a pop-up shop at Westfield Stratford to highlight the former Olympic athlete's village.
Tribe takes brand ambassadors to next level
02 May 2013Experiential agency Tribe has launched a new training programme to help equip its staff with brand-specific skills.
Breaking News
Event of the week: Euroleague Fanzone
17 May 2013Generate Sponsorship produced the Turkish Airlines Euroleague Fanzone in Trafalgar Square - a three day basketball event from 10 to 12 May.
Eden lands contract at Glaziers Hall
17 May 2013Glaziers Hall has appointed Eden as its first sustainability-focused preferred catering supplier.
NFL picks The Mermaid for fan event
17 May 2013The National Football League (NFL) has chosen to stage is latest fan event at The Mermaid's auditorium on 24 May.
Intuit partners with Kru Live to bring new payment system to UK
17 May 2013Staffing agency Kru Live has been appointed by US business software supplier Intuit to launch its small business payment system to the UK market.
Additional Information
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- Head of Conference Section Commonwealth Secretariat £69,333 pa + benefits, London based with considerable overseas travel
- General Manager - AV Production Company Live Recruitment £40000 - 50000 per annum, Wiltshire
- Studio Manager - Events & Experiential Live Recruitment £50000 - 60000 per annum, Dubai
- Event Account Manager Live Recruitment £30000 - 35000 per annum, North London
- Event Manager (contract) ESP Recruitment £24k-£26k pro-rata depending on experience, Central London
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