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Projection Advertising behind Kanye West album stunt

Projection Advertising behind Kanye West album stunt

Projection Advertising has devised a guerilla marketing campaign for rap artiste Kanye West.

Latest product launch news

Intuit partners with Kru Live to bring new payment system to UK

Intuit partners with Kru Live to bring new payment system to UK

Staffing agency Kru Live has been appointed by US business software supplier Intuit to launch its small business payment system to the UK market.

 
 
Givenchy Gentlemen launch fragrance in London

Givenchy Gentlemen launch fragrance in London

Givenchy Gentlemen have been on duty on London's streets for the brand's launch of its latest fragrance, Gentleman Only.

 
 
Undercurrent launches experiential campaign for Samsung

Undercurrent launches experiential campaign for Samsung

Live events and brand marketing company Undercurrent has launched a two-month campaign marking the release of the Samsung Galaxy S4.

 
 
Ricoh Arena to host Jaguar handover

Ricoh Arena to host Jaguar handover

The Ricoh Arena will host the ceremonial handover of the new Jaguar F-Type to car dealers on Thursday (18 April).

 
 
Cake to turf Trafalgar Square for Sky's Now TV

Cake to turf Trafalgar Square for Sky's Now TV

Agency Cake is giving members of the public a chance to test their ball skills against former England goalkeeper David Seaman in a penalty shoot out for Now TV.

 
 
Tesco Wine Fair swaps Brighton for Birmingham

Tesco Wine Fair swaps Brighton for Birmingham

Tesco is moving one of its annual wine events to Birmingham's NEC on 21-22 September 2013, from its previous home in Brighton.

 
 
 

More product launches

Andrex appoints SMP for experiential campaign SMP is working with Andrex on an experiential campaign to promote its new Washlets wipes product.

John Prescott takes centre stage at day one of Confex On the first day of International Confex at London's Excel, former Deputy Prime Minister John Prescott regaled visitors with stories about the Royal charter, climate change and that egg incident.

Rezzed relocates to NEC in growth drive Gaming show Rezzed has relocated to Birmingham for 2013, in a bid to more than double visitor numbers.

Imagination brings augmented reality to Range Rover visitor experience Jaguar Land Rover has brought its all-new Range Rover to life for customers in an experiential centre created by Imagination.

Event TV: Nitro Circus stunt breaks world record at The O2 Adrenaline addicts Nitro Circus were launched into the record books again last week when 16 motorcyclists performed a simultaneous mid-air backflip in front of hundreds of cinema-goers at The O2.

Nike brings Flyknit experience to Somerset House Nike is showcasing its newest footwear at Somerset House this week, as it brings its FlyKnit Experience to London.

Product launch TV

Abigail

The perils of payment at festivals

 
 
 
Rupert Cheswright

Enriching event experiences with geo-targeted content

 
 
 
Michael Aldridge

The death of the brochure

 
 
 
Adam Sternberg

Guilt Free Pleasure

 
 
 
Dan Hall
 
 
Lord Jason Scott

The Event Professionals Oath! Take it and join us..

 
 
 
Michael Aldridge
 
 
Adam Sternberg

Why We Love Promo Events…

 
 
 
Mike Bell

Freelancing – You are what you are (worth)

 
 
 
Lord Jason Scott

Gonna make you CLAP!

 
 
 

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