The agreement follows approval of GCCC’s planning application to add a state-of-the art media centre and purpose-built conference centre to the Bristol ground, with the aim of establishing it as a leading centre for sports and business events.
The specialist sports stadia catering division of The Lindley Group was awarded a single-season contract to manage all match-day and non match-day catering and events at the club last summer.
The new deal will see it provide a comprehensive sales and marketing programme to maximise usage of the new centre.
Building work is expected to be complete by the end of July 2013, with the new facilities being fully operational ahead of the 2014 season in readiness for one of the prestigious England vs India 2014 fixtures.
Tom Richardson, chief executive of GCCC, said: "Teaming up with Lindley Venue Catering over the 2012 season provided us with a great opportunity to gain an insight into the way they work and to benefit from their knowledge and experience as we seek to expand our catering and hospitality services.
"We’ve been delighted with the enhancements they have made to our match day catering, we have been impressed by their professionalism and sales and marketing expertise, and although they faced some tough competition in tendering for the contract, they demonstrated that they have the skill set which will maximise the potential of the new facilities, in particular outstanding new conferencing facilities, as well as providing cricket fans with a fantastic match day experience."
Adam Elliott, chief executive of the Lindley Group, added: "The new development opens up a whole range of opportunities to make much greater use of the new facilities and we are delighted to have been selected as the club’s catering and events partner from the inception of the new plans."
Comment below and let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.