Lott joins HS&E after eight years at Lloyds where he was head of Olympic marketing and group sponsorship, and in charge of activating the bank’s sponsorship of the London 2012 Olympic and Paralympic Games.
Lott replaces Keith Impey, who after seven years leading the HS&E UK team, will now focus on the global side of the business.
Lucien Boyer, president and global chief executive of HS&E, said: "We are thrilled that Gordon will be heading up the London team. He brings a wealth of experience in sponsorship and brand activation. Gordon’s leadership, track record, and fresh approach will help drive new opportunities for our business."
Said Lott: "Having worked with many agencies over the years, some of the areas that really attracted to me to HS&E and this role is its strategic rigor, insight-led approach and personal commitment to providing innovative and creative output for all of its clients across sport, entertainment and community initiatives.
"This is a really exciting time for the UK business, and the wider marketing and sponsorship industry, with so many opportunities arising through changes in how consumers and brands are engaging with each other."
Mark Craze, chief executive of Havas Media Group UK, said: "We are excited to welcome Gordon to manage and grow the HS&E UK operation. Gordon’s appointment will help develop synergies and new business opportunities with Cake Group, Havas Media, and the rest of Havas in the UK at an important moment of the development and integration for our group. "
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