T-Mobile hosts 13,000-strong Trafalgar Square karaoke event

Tom Hall, 01 May 2009

The next phase in T-Mobile's popular flashmob marketing campaign was revealed yesterday as TV's Vernon Kay hosted a large-scale karaoke event in Trafalgar Square.

The gathering, which attracted an estimated 13,000 people, included a guest appearance from popstar Pink and a mass sing-along to hits including The Beatles' Hey Jude and Britney Spears' Baby One More Time.

Yesterday, Event revealed that T-Mobile was to organise an event to build on the success of its ‘Dance' advert, which attracted more than 11 million views on YouTube. The new advert, produced by advertising agency Saatchi and Saatchi, will air during ITV1's Britain's Got Talent this Saturday.

"With ‘Sing-along', we wanted to generate a real feeling of anticipation and create a truly unique, memorable moment that everyone would want to share in," said Paul Silburn, creative director at Saatchi & Saatchi London.

"This event gave thousands of people the opportunity to experience first-hand what the ‘Life's for Sharing' campaign is all about."

Event can also confirm that an Iconic 100 screen, the world's largest mobile LED screen, appeared at the event, supplied by ADI.

"For such a huge event, it's only fitting that T-Mobile chose the best and biggest screen available," said Harj Virdee, business development manager at ADI.

To leave a comment register and let us know your thoughts.

You must login to use Clip & Save

Your Comment

To post comments please log in here

All Comments

Sarah Bell - 01 May 2009

Brilliant stuff. It will be very interesting to see the final advert when it's aired tomorrow evening. What will Saatchi and Saatchi come up with next for T-Mobile?

IAN IRVING - 01 May 2009

Well done and certainly a move in the right direction in terms of an immersive and memorable experience that will no doubt work hand in hand with the ATL campaign due to air.